![]() The label promoted the idea of all its acts being part of the "Ruff Ryders family", as evidenced when DMX won Best Rap Album at the 2000 Billboard Music Awards and was joined on stage by other Ruff Ryders when he went to accept his award. The Deans' nephew, Swizz Beatz, was the main producer for most of the acts. The label signed several more acts who consequently became successful, including Eve, Drag-On, and The LOX. Following DMX's signing to Def Jam, the management company started its own label. ![]() ![]() Ruff Ryders began as the managers of DMX and The LOX.
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